This trend began in the middle 1980s with the firm’s Fun Merchant line of Big Choice cranes, built in Europe by Elaut (a line of machines that Peter Betti refers to as the company’s first ‘proprietary product’), through its On the product side, Betson has also stepped up its now decade plus old tradition of fostering the development and marketing of new product for operators and distributors. Maryland through an asset acquisition of State Sales & Service, and Texas, where the demise of several other large distributors has left what they see as a void in product delivery. “While some distributors were contracting and closing offices, we were expanding and increasing our coverage, mainly in territories that were contiguous to Betson’s existing territories.” The same has been true in the early part of the 21st century as Betson has moved into

“When the business was consolidating in the 1980s, that’s when we pursued a lot of expansion in our distribution business,” recalled Betti.

“When the opportunities came along, this company has taken them on.” A conservative company willing to take strategic risks is a force to be reckoned with, mainly because they are prepared to deploy the fruits of their labor in the right place, at the right time. Since he first learned to help count coins as a young kid. Betti chairman Peter Betti, a third generation management exec who has been part of the business “As a company, we are fundamentally conservative, but we are also opportunistic,” explains H. The company began as a route operation in 1934, evolved into distribution, developed the largest billiard supply business, tackled the parts supply biz successfully and, over the last decade or more, has found itself increasingly involved in fostering the development of new games for the industry. He history of the amusement game business is a rich tapestry of companies and characters - and one of the more colorful threads winding its way through the last seven decades is New Jersey-based H. Betti Industries –– Still Going Strong After 70 Years in the Coin Machine Biz

Betson distributing